Tuesday, June 3, 2008

Jingles all the way!

"Everyday i want to fly, stay by my side..." I have my colleague in splits every time i hum the tune -- forget singing it. He titters each time I start singing, especially those silly ad jingles which keep resonating in my mind. I am pathetic when it comes to singing, i simply CANNOT sing. NO, not even to save my life! But, that doesn't stop me from humming my favourite tunes. It’s my right! Ah! And it’s your right to criticize. Alright, alright...Truce :)

Talk about ad jingles and the ones i most remember from my childhood are the ones like " Humhara Bajaj" with a tinge of patriotism, "I am a growing girl look how i am shooting up.." from the Complan ad and " jab main chota bacha tha , badi shararat karta tha, meri chori pakdi jaati , roshni deta Bajaj" -- my growing-up memoirs, not to forget the sexy sassy Liril ad & jingle "Laa laralarala laa laaa laaa". These are few of my favourites. I am sure i have left out many more from my repertoire.
The most recent ones I prefer include the Hutch-Vodafone, Bacardi, Tata Safari and shockingly the "shock laga laga shock laga" one. Chuckle..this time its self!

#Tresaured Trivia: The best claim to the first jingle is General Mills, who aired the world’s first singing commercial; it was a radio bite entitled "Have You Tried Wheaties" - backtracked to 1926.

It takes no time for us to start crooning when we hear some really catchy tune and most often it translates in to a chain, every one around you get caught with the same popular tune with each of them singing one after the other. It becomes duet first and later chorus.
So, now i am a (self) PRO-claimed SINGER of jingles and i don’t need to take singing lessons anymore. Not like i would have otherwise.
Talking of taking lessons, i have wanted to enroll myself at the SDIPA (Shiamak Davar Institue of Performing Arts) as well as at the Mezclao Acedemy for Salsa classes for quite sometime. No, i don’t have two left feet. I absolutely love dancing. It’s a great stress buster and this will help me meet like-minded people at these institutes.
With the upsurge in singing/dancing competitions on TV, the concept of one-in-a-million talent has gone for a toss. Every second person you meet can either sing or dance and if not for these two, they become stand-up comedians. Tickling one's funny bone is the toughest among the three, even though most jokes these days are based on politicians, movie stars and the husband-wife relationship.
The only times when commercials come as relief to me are between the "star singer/dancer" programs. I love those breaks so that i can resume the karaoke.
And I sing. *Jingle sells jingle sells. Jingle all the way…

Tresapass on my site-let me know your favourite jingle :)


Nityanand said...

My favourites are Hamara Bajaj, GE's (in English and Japanese!!) among the the many good ones out there. The best sound.. I saw it only once.. was of a little girl saying "My daddy loves me so much.. he brought me a Volkswagen". I never heard "Volkswagen" pronounced that way.. Better than any jingle so far :)

Anjali said...

My fav is "Kya aap close-up karte hainnnnn...ya duniya se darte hainnnn...aur penalty bharte hainnn...toh close up kyo nahi karte hainnnnn..." :D


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